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New Balance’s Latest Made in UK Lookbook Honours British Culture
Fresh Made in UK heat from New Balance is on the way! With the recent launch of the New Balance Made in UK 1500 and 991v2 ‘Total Eclipse,’ the accompanying lookbook has now been unveiled. Honouring the brand’s British heritage, the collection showcases some of the UK’s most influential figures, including names like Ebere Eze and Niko B.
New Balance Made in UK
New Balance’s Made in UK line is crafted by skilled artisans in a small place called Flimby, in England, embodying exceptional quality and meticulous attention to detail. This commitment is reflected in both its footwear and apparel designs.
Following the recent release of two New Balance Made in UK kicks, these models also make a return in the newly unveiled lookbook.
The lookbook highlights a lineup of familiar faces, including Crystal Palace footballer Ebere Eze, artist Teoni Hinds—renowned for her romantic expression—and photographer Ewen Spencer, celebrated for capturing youth culture and subcultures.
Also featured in the campaign is rapper Niko B, known for his storytelling lyricism, alongside singer-songwriter Sasha Keable. Each individual reflects on their heritage and the British influences that have shaped their style. The collection prominently showcases the 991v2 and 1500, alongside fresh silhouettes.
New Balance defines ‘craftsmanship’ as a balance between tradition and innovation—not preserving the past for its own sake, nor pushing change without purpose. Instead, it’s about using time-honoured techniques when they remain the best approach and embracing innovation when it truly enhances the craft.
In short, a lookbook by and for Brits. See some more images from the lookbook below and check out the whole collection at New Balance.
Frequently asked questions (FAQ)
What does New Balance’s Made in UK line mean?
Crafted by skilled artisans in Flimby, England, the Made in UK line represents exceptional quality and craftsmanship. Each design showcases a keen attention to detail, reflecting New Balance’s dedication to excellence. Through this collection, the brand celebrates its rich British heritage.
Where can I buy the New Balance Made in UK collection?
The Made in UK collection is available at New Balance and at selected retailers.
