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Salomon XT-6 Touches Down at JD Sports with Joe James
Let’s be honest, if you told us five years ago that Salomon would be setting the pace for urban style, we might’ve been puzzled. But fast forward to 2025, and here we are – technical trail runners are now front row at fashion week, and the Salomon XT-6 is one of the street-certified silhouettes leading the charge.
Supporting this statement, JD Sports has just dropped its first official campaign with Salomon spotlighting the XT-6, fronted by none other than rising UK rap heavyweight Joe James.
Part grime poet, part streetwear savant, Joe James is the kind of artist who can shell down a mic and rock a pair of XT-6s without breaking a sweat. Hailing from Essex by way of East London, James brings a grounded authenticity to a sneaker built for anything but the ordinary. He’s the ideal face for a shoe that’s just as comfortable in Epping Forest as it is stomping through Shoreditch.
A Closer Look at the new Salomon XT-6 colourways…
Cloud (19688773) & Black (19693193)
Let’s break down the silhouette: originally crafted for ultra-distance mountain races – yes, real ones, with goats and altitude – the Salomon XT-6 has undergone a full-blown fashion evolution. Still packed with its high-spec DNA (lightweight mesh uppers, beefy overlays, Salomon’s signature Quicklace™ system), it now reads like a flex-worthy staple for those who like their sneakers with a little more grit and a lot more bite.
But this isn’t just tech talk. The XT-6 offers cloud-level comfort, thanks to a plush midsole and a grippy outsole that means serious business. Whether you’re navigating wet cobblestones or dodging spilled pints outside your local, these are built to keep you moving and looking good whilst doing it.
This JD x Salomon link-up is more than just a product drop — it’s a culture check. A nod to the shifting tastes of a generation that grew up on both GORE-TEX and grime. And Joe James? He’s the perfect bridge: a storyteller with bar-for-bar heat, laced in high-performance style.
The Salomon XT-6 is available now in two slick colourways of Cloud (19688773) & Black (19693193), exclusively at JD Sports online and in select stores. Shop now via the banner below!
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