Rosalía Joins New Balance as Global Ambassador

In an exciting development for both the music and fashion worlds, Rosalía — the acclaimed artist behind hits like BIZCOCHITO, DESPACHÁ, and LA FAMA — has been announced as New Balance’s newest global ambassador. This collaboration marks a significant step for Rosalía, known not only for her unique sound but also for her bold and innovative personal style.

The announcement comes alongside the launch of a striking new campaign, which features Rosalía sporting the New Balance 204L — the brand’s latest low-profile sneaker that is set to debut later this month, July 2025.

A Perfect Partnership

Fans of Rosalía will undoubtedly see this partnership as a perfect match. The singer’s fearless approach to creativity and individuality aligns seamlessly with New Balance’s long-standing ethos. Chris Davis, Chief Marketing Officer at New Balance, expressed his enthusiasm in a statement:

“Rosalía reflects the celebration of independence that the New Balance brand has represented since 1906. We are honoured to welcome her into our family with the goal of personifying her creativity, unique individuality, and courage to defy convention.”

Campaign

New Balance has kicked off Rosalía’s ambassadorship with an ambitious five-part campaign, crafted to feel like a nostalgic film. The narrative follows Rosalía’s confident and purposeful journey, beginning at New Balance’s headquarters in Boston. She is seen delivering a mysterious package — a painting emblazoned with the New Balance x Rosalía logo — to New York, adding an artistic and enigmatic touch to the campaign’s storytelling.

The campaign has also been shared on New Balance’s official Instagram account, further building anticipation among fans and fashion enthusiasts alike.

Introducing the New Balance 204L

Central to the campaign is the New Balance 204L sneaker. This latest design is a sleek, low-profile shoe crafted from premium suede, combining the best of early 2000s sneaker technology with contemporary style. The 204L promises to bring a fresh yet nostalgic appeal to the market, and its launch this July is highly anticipated.

Rosalía herself shared her excitement about the partnership: “My love for fashion and design has only grown over the years. I’ve always been a fan of New Balance, and that’s why working with the brand is especially exciting for me. I love how New Balance has brought sport and culture closer together in recent years, and I couldn’t be more excited and grateful to be an ambassador.”

What’s Next?

While it’s not yet confirmed whether Rosalía will soon release her own signature sneaker, a move that would follow in the footsteps of previous New Balance ambassadors like Aminé, the possibility certainly adds to the buzz surrounding this collaboration. Fans and sneaker enthusiasts alike eagerly await what the future holds.

With Rosalía’s dynamic presence and New Balance’s rich heritage, this partnership is set to create waves in both the fashion and music industries. One thing is certain: the next chapter for New Balance is shaping up to be as bold and innovative as the artist herself.

Keep an eye on the Drop Date news page for more updates like this.

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