• Reebok Pump Izarre – Available Now

  • November 3rd, 2016
  • News

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The REEBOK PUMP IZARRE is the newest silhouette in the Pump-fitted lineup, inspired by the OG InstaPump Fury.

This latest addition to the Reebok Pump portfolio comes in an all-black colourway and has the familiar slip-on construction with removable Ortholite foam sockliner, Pump exoskeleton and ‘bladder’. The upper is constructed from neoprene, a breathable air mesh upper with molded foam panels, a TPU heel clip, and a lightweight carbonated foam midsole. What makes this drop especially eye catching is that the midsole is clad in a marble graphic, which is repeated on the outsole. The Pump Izarre will also be available in a white women’s version, which takes the marble graphic and splashes it all over the upper rather than confining it to the midsole. More than a quarter century old, the InstaPump Fury took its inspiration from a ski boot designed by the Italian athletic wear company, Ellesse, which had a pumping mechanism. It took the designer, Steven Smith, a few years to take that idea and put it into a shoe that wasn’t too cumbersome or avant garde, eventually ushering in the InstaPump Fury we all know and love today.

Both men’s and women’s versions of the REEBOK PUMP IZARRE are AVAILABLE NOW via the banner below.

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