-
Our Force 1: .SWOOSH’s Debut Digital Collection is Almost Here
OUR FORCE 1 is almost here! Nike’s new Web3 platform for virtual creations, .SWOOSH, is almost live with its debut collection: the Our Force 1 (OF1). The OF1 collection is a tribute to the first 50 years of Nike and a homage to the creativity and versatility of the Air Force 1. Using innovative technologies removes the barriers of physical products and offers an exciting glimpse into the future of sportswear.
The OF1 collection starts on the right foot this April and May with two digital boxes: the Classic Remix and the New Wave. Each box contains an Our Force 1, a digital version of one of the most iconic Air Force 1s. In the Classic Remix box, .SWOOSH members can pick up a favourite classic archive AF1 released from 1982 to 2006 or a more unique, custom AF1 with a nostalgic twist. In the New Wave box, members can unlock a classic archive from 2007 or later or a more experimental custom AF1. On top of this, four co-created AF1s from .SWOOSH “Your Force 1” competition winners are scattered across both boxes.
But how d’ya get your hands on the OF1?
On TUESDAY 18 APRIL, Nike will begin airdropping AF1 posters to randomly selected .SWOOSH members.
On MONDAY 8 MAY, this group will be given first access to the OF1 sale.
General access then opens on WEDNESDAY 10 MAY.
.SWOOSH members will be alerted when they their OF1 box is available to open, then, shortly after opening their OF1 box, they’ll receive a 3D file to download and use to express themselves in new ways.
Get involved with the OUR FORCE 1 COLLECTION. Simply register to become a .SWOOSH member at welcome.swoosh.nike. To stay up to date on the OF1 Collection, follow the dotSwoosh blog on Medium and @dotSWOOSH on Twitter.
