Hot to Cop: Nike SNKRS Pass Just Got Streamlined…

Now, like the “Draw”, you’ll be able to request a SNKRS Pass reservation during an extended window of time. Once that window closes, winners will be chosen at random and you will then be notified of your results. This evolution in SNKRS Pass integrates bot-filtration tools—the same technology used during in-app launches to help real Members secure pairs—and further protects the integrity, fairness and authenticity of the experience.

The previous first-come, first-served mechanism meant that you needed to be in the app right when the Pass reservations went live and even then, there was no guarantee that you’d secure a reservation. Over time and with the increasing popularity of sneaker releases, the difficulties in securing a Pass have become clear. Nike’s goal is to create experiences that are less stressful and more convenient, allowing for more Members to reserve their most sought-after pairs. To ensure access to the newest version of SNKRS Pass, update your app to the most current version today.