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NIKE: MASTERS OF MAX – THE AIR MAX ICONS
As the countdown to the second annual Air Max Day continues, Nike takes a look back to remember the MASTERS OF MAX – THE AIR MAX ICONS in a special feature.
When Nike introduced the Nike Air Max 1, the first shoe to put innovation on full display, Nike Air suddenly became a window of opportunity for self-expression, style, and crucially, pure performance. Since that huge development, the Air Max 1 and all subsequent releases have played an immense role in the world of trainer appreciation and footwear design.
Tinker Hatfield, the genius designer who brought the Air Max to life, goes on to say, ‘I specifically went to Paris to see the city, but also to visit the Pompidou Center. It was a building turned inside out, with a glass skin underneath. Coming back to Oregon, I had meetings with the technicians who were working on the larger Air-sole units and I relayed my thoughts: Maybe we could also expose the Air-Sole technology and create a shoe that’s like no other.‘
The Air Max family has continually evolved over the past 28 years, with hundreds of memorable editions and make-ups, but each model owes its existence in part to the iconic Nike Air Max 1.
Check the full feature on the NIKE NEWS site now and prepare yourself for AIR MAX DAY on 26 MARCH.
