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NIKE DESIGNERS. BEN SHAFFER
[ THE DAILY STREET ]
Moving on to part 2 of our Nike Designers feature, we had the privilege of sitting down with Nike Innovation Kitchen Studio Director and designer Ben Shaffer, the man behind the now infamous FlyKnit.
Very much in the same way as Jarrett Reynolds, Ben had an air of mystery to him. Shrouded in modesty, it was hard to work out exactly how influential he is and what projects he’s had his hands in at Nike. His influence became more and more clear as the interview unfolded and he began to modestly mention his involvement in certain projects, one such project being FlyKnit. One thing is for sure; Ben is the studio director of the mythical Nike Innovation Kitchen. The land of magic and wonder at the heart of Nike in Portland. The home to Tinker et al. The birthplace of many of Nike’s most infamous pieces of footwear.
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