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Nike Air Max 95 ‘110’: Footpatrol and SNEAKRS Pay Tribute to the 95’s Influence within London’s Street Culture
The NIKE AIR MAX 95 ‘110’ pays tribute to Sergio Lozano’s iconic design and its enduring influence and status on the streets of London.
Upon its release, the Air Max 95 established a particularly strong fanbase in London, gaining the nickname ‘110’ due to its retail price point at the time. In recognition of this almost-folklorish moniker, the teams at Footpatrol and Nike’s SNEAKRS app have joined forces on a worldwide exclusive edition of the much-loved shoe. Taking the original design’s grey tones as the foundation, the ‘110’ echoes the textures and surfaces of the city with a carefully-considered use of complementary shades and hues across the upper sections. The British ten-pound note from the era of the original release provides inspiration for the details: the tongue logo, the in-sock typeface, the metallic foil on the heel, the serial code on the orange air unit and the inside label on the tongue, which has been individually numbered. Packed with well-chosen enhancements like these, the theming has been flawlessly employed and executed from heel to toe.
For the launch of this special release, authenticity and relevance have been kept at the core of the project. The campaign features Scott Garcia, a DJ and producer who’s been a local to Footpatrol for many years and has been around since the ‘110’ first came about, and Wavey Garm’s Rhiannon Barry who has seen homegrown street culture evolve ever since growing up within the garage scene. Attempting to represent 25 years of cultural significance is a tall order for anyone, but with the release of the Nike Air Max 95 ‘110’, it’s clear that Footpatrol and SNEAKRS have achieved the impossible.
The NIKE AIR MAX 95 ‘110’ is AVAILABLE NOW: click the banner below for stockist information.
