New Balance and JD Sports are making serious waves with the exclusive launch of four brand-new colourways of the iconic 740!
Seamlessly bridging the gap between performance and style, the 740 is making its grand return from the archives, ready to take on the streets like never before. Landing in celebration of individuality and self-expression, the launch is championed by a trio of global artists, none other than Ayra Starr, Jaden Smith, and Zom Marie.
With a campaign that follows the 740 from sunrise to sunset – the partnership is giving us the perfect solution to a day of spontaneity. Doesn’t matter if you’re hitting the pavement for a morning jog, linking up with your friends, or stepping out for a night on the town, the 740 is built to keep up with your every move.
Back with a fresh perspective, the New Balance 740 blends early 2000s running aesthetics with modern-day attitude. An open-knit mesh upper ensures breathability, while bold angular overlays add a touch of contemporary edge. Not only enhancing the shoe’s distinct visual appeal but also providing elite comfort, the segmented midsole comes in clutch for an essential go-to choice. To top it off, the exclusive JD colourways bring a unique flair that sneaker enthusiasts won’t find anywhere else.
These limited-edition New Balance 740 Colourways are AVAILABLE NOW exclusively at JD SPORTS (in-store and online). Shop now via the banner below!
Never miss a drop again with The Drop Date App!
Frequently asked questions about the New Balance 740:
The New Balance 740 JD Exclusive colourways are available exclusively at JD Sports, both in-store and online. This highly anticipated drop includes four fresh palette’s that blend 2000s-inspired running aesthetics with modern design elements.
The New Balance 740 is an all-day type of sneaker, seamlessly blending style and functionality. With a breathable open-knit mesh upper, segmented midsole, and angular overlays, it delivers both comfort and a street-ready aesthetic.
The JD-exclusive New Balance 740 stands out due to its limited-edition colourways and star-studded campaign featuring Ayra Starr, Jaden Smith, and Zom Marie. This collaboration highlights the sneaker’s versatility across different lifestyles, making it a must-have for sneaker enthusiasts.