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END. x HOKA Debut A Joint Venture: The ‘Overland’ Capsule
For their inaugural collaborative debut, END. x HOKA are teaming up for a capsule that explores the freeing concept of overlanding.
If we told you that multi-brand retailer END. and performance pioneer HOKA were joining forces for a dynamic capsule collection, you’d expect big things. And rightly so. We’re here to tell you that is now a reality, with the label’s collaborating for the first time ever to give us a two-piece offering that pays homage to off-road ventures. Spoiler alert, it’s pretty impressive stuff.
The streamlined collaboration at hand leads with the name ‘Overland’, stemming from Overlanding – independently travelling across a long distance in uncharted terrain. Pulling themes of self-fulfilment and resilience from the core theme of venturing, the offering features an END-ified take on HOKA’s Mafate Speed 2 and Kaha Low silhouettes. These HOKA models, combined with the Newcastle-born retailer’s distinctive streetwear aesthetic, seamlessly communicate the essence of overlanding, utilising self-determination to reach your destination. This one’s for the explorers.
“Over the past few years, HOKA has championed our lifestyle business, engaging with various fashion labels and tastemakers to bolster our footwear, apparel, and accessories offerings for a wider consumer base. This collaboration with END. showcases the fusion of HOKA’s performance footwear background, with END. streetwear aesthetic. Both brands have found common ground through the narrative created around “overlanding” – digging deep into the ethos of both HOKA & END. as it relates to exploring off-road and unchartered adventure.” – Travis Wiseman, Director of Lifestyle Product at HOKA
A Closer Look at the END. x HOKA ‘Overland’ Capsule Collection…
Utilising a stunning palette of earthy neutrals across both silhouettes, these kicks come alive when placed into an outdoor environment. Predominantly dressed in a blend of beige and sail across the exterior, this iteration exudes a neutral steez that’s garnished with hits of khaki within the upper. Constructed to offer support no matter how tricky the terrain may get, you can rely on the Mafate to deliver when things get tough.
Looking to the Kaha Low counterpart, deep green hues flood the nubuck uppers, nodding to the natural landscapes encountered when overlanding. Boasting a GORE-TEX lining for unparalleled waterproofing, and a higher bed of soft cushioning for a smoother journey, this model really is your best friend when on-the-move. Embedding END.’s emblem into both the uppers and tongues, distinctive co-branding never goes a-miss for that exclusive collaborative touch. Whether you’re on the streets or the trail, the ‘Overland’ capsule is the one for reliable performance tech and stylish demeanour.
The END. x HOKA ‘Overland’ Capsule Collection is available FRIDAY 15TH MARCH ‘24 at END. STORES & VIA RAFFLE at END. LAUNCHES. Stay locked to END. Launches below so you don’t miss it!
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