While much of 2025 has focused on throwback favourites, Jordan brand is marking its 40 years anniversary with something future-oriented. This is with the Air Jordan 40, proving the Jumpman’s still got a foot firmly in the future.
Among the launch, the first colourway is the ‘Dusty Rose’. Soft pink hues meet glossy patent and tumbled leather for a sleek, premium finish that feels more high-fashion than hardcore performance. The heel pays tribute to the Jordan 3 and 4 with ‘Nike Air’ detailing. While the tongue takes clear cues from the iconic Jordan 5.
Underneath, things get technical. The Air Jordan 40 is the first-ever Jordan to feature a double-layer Zoom Strobel alongside ZoomX foam. Delivering plush, and ultra-responsive cushioning whether you’re on the court or just striding through the city.
In short, this silhouette is bold, performance-ready, and the ‘Dusty Rose’ colourway gives it a softer edge that’s bound to turn heads.
The ‘Dusty Rose’ colourway drops on September 20, 2025, for £160. Be sure to check out the Drop Date news page for more updates.
The ‘Dusty Rose’ colourway drops on September 20, 2025. Be sure to check out the Drop Date news page for the latest updates.