-
adidas Originals Releases The Third Chapter of the ‘ORIGINAL is never finished’ Series
The new ADIDAS ORIGINALS ‘ORIGINAL IS NEVER FINISHED 3’ film continues their campaign in their series that reaffirm the notion that ‘ORIGINAL is never finished’.
With a unique and distinctive remix of Frank Sinatra’s ‘My Way’ setting the musical backdrop, the newest chapter of the film series features a new cast of cultural connectors who span the worlds of music, style and sport. The new adidas Originals global brand ambassador, Kendall Jenner is joined by Playboi Carti, 21 Savage, Young Thug and James Harden, to help redefine the idea of originality via their own individual personalities.
Kendall Jenner redefines the notion of birth and rebirth, inspired by Botticelli’s immortal ‘Birth of Venus’ and raising exciting and challenging questions to a new generation. Playboy Carti, 21 Savage and Young Thug get to play upon their uncompromising approach to creativity, each making a memorable appearance that enhances the brand messaging. James Harden, the iconic NBA star, displays his dexterity with an amazing choreographed dribbling scene in an adaptation of the first film’s ‘Mirrors’ scene, adding an extra element of creativity to the story.
“When we released ‘ORIGINAL is never finished’ for the first time, we challenged ourselves to redefine what it means to be original,” says Alegra O’Hare, VP of Global Communications adidas Originals & Core. “With the release of chapter three we are putting our words into practice and reinventing our own work. For us to inspire our creative community, we as a brand must to live up to the challenge”.
You can watch ADIDAS ORIGINALS ‘ORIGINAL IS NEVER FINISHED 3’ below, along with the previous two chapters. Check the current product selection at ADIDAS ORIGINALS via the banner at the base of the page.
