For Spring/Summer 2025, adidas Originals is taking a fresh approach with its latest campaign, “The Original” directed by Thibaut Grevet. The powerful imagery shows a new chapter for adidas, moving away from its cultural legacy into a revolutionary and inspiring new chapter led by “The Original”.

The new campaign inspires younger generations to not fear a revolutionary change because change starts with one. adidas has always been about pushing boundaries and breaking traditions, and “The Original” is an invitation to keep that spirit alive.

It’s not about what’s been done—it’s about what’s next. Who will you inspire?

In the brand campaign, iconic models appear, adidas’ legendary silhouettes have shaped sneaker culture for decades: the Superstar II, the Handball Spezial, and the Samba OG are part of the new campaign, further emphasizing the impact that adidas has had on fashion as The Original.

Grevet’s creative direction shines through in every frame. The powerful film encapsulates what it means to be truly original—a persistent commitment to authenticity, craftsmanship, and vision. “The Original” isn’t just about footwear; it’s about celebrating the culture that shapes it and the individuals who carry it forward. 

The adidas SS25 is bringing it back to classic styles and colorways, but this is just the beginning. You can expect more to come for the SS25 adidas collection.

Available via adidas and selected retailers. Be sure to keep an eye on The Drop Date release calendar for updates.

Who directed the adidas SS25 collection film?

The adidas SS25 collection film was creatively directed by Thibaut Grevet.

What is adidas ‘The Original’?

The Original is adidas’ new film for their Spring/ Summer collection and it showcases models like the Superstar II, Handball Spezial, and Samba OG.

Next
A Ma Maniére and Nike drop a heartfelt collaboration
Previous
JJJJound to Drop Two Monochrome Vans Half Cab Collabs