The brand new SOLEBOX AMSTERDAM store takes us back to the lab with one of the best conceptual retail spaces we’ve ever seen.
Expanding their roots beyond their original Berlin base, the team at Solebox now have four stores, with this latest location being in Amsterdam. Inspired by a chemistry lab, the styling has been implemented thoroughly throughout the space. Prominent elements, such as the tiles on the floor and walls and the shelving and tables, are enhanced by the small details: authentic signage on the walls, glass flasks, a real microscope – and even the ability to flood the room with smoke to give that authentic laboratory atmosphere. To set the launch off in proper Solebox style, exclusive limited-edition restocks were also unveiled for the grand opening, including adidas x Solebox Uncaged Ultraboosts, the adidas x KITH Trail Pack, plenty of Yeezys and many more highly coveted releases. To round things off, a new long-sleeve collaboration with Daily Paper and a ‘Camp-Out Survival Kit’ were available to those who were first through the doors.
Whether you want to grab a new pair of sneakers from one of the coolest shops in the world or just brush up on the periodic table of elements, make sure to stop by when you’re in Amsterdam.
SOLEBOX AMSTERDAM can be found at Nieuwezijds Voorburgwal 240, 1012 RR Amsterdam, Netherlands.