New Balance Serves Up Something Fresh with the new 204L Model

New Balance is back at it again! The brand introduces a brand new silhouette: the 204L, combining classic vibes with a modern twist. The first colourways of the silhouette will roll out in July 2025.

So, let’s take a closer look at this new model!

A closer look at the New Balance 204L…

The New Balance 204L silhouette made its debut during Paris Fashion Week 2025 and was also spotted in a collaboration with Basketcase. Shortly after, AURALEE, a longtime New Balance partner, unveiled their own take on the silhouette.

The 204L features a sleek low profile, reminiscent of the popular 530SL collaboration with Miu Miu from 2024. Suede overlays on the upper add a premium touch to the design.

Alongside all the collaborations at Fashion Week, Spanish singer Rosalía, famous for hits like BIZCOCHITO and LA COMBI VERSACE, made a splash as the new face of New Balance. She stars in a standout campaign rocking, you guessed it, the New Balance 204L.

We think: This was a pretty clever move! Anyone who follows her knows she has a golden touch. In the campaign, Rosalía sports a subtle beige colourway of the sneaker, perfectly blending style and simplicity.

This ‘Timberwolf’ colorway, presumably the version Rosalía wears in the campaign, is expected to drop sometime in August.

But before that, we can set our alarm for July 30, 2025, for the New Balance 204L ‘Mushroom’ release. The Drop Date release calendar will keep you up to date.

All Images: New Balance

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