Long-time sneaker boutique Premium Goods, with roots in both Houston and Brooklyn, is stepping into the spotlight with its first-ever exclusive Nike collaboration. Celebrating two decades in the game, the shop is giving the Air Max 1 a striking makeover, set to drop in limited numbers this summer, 2025.

A Closer Look

Premium Goods x Nike Air Max 1

The design combines primary colours red, blue, and yellow across a clean leather upper. Smooth and structured, the leather is punctuated with perforations on the toebox and collar, adding breathability to the visual impact.

The traditional Nike Air logo on the heel is replaced with the Premium Goods emblem, giving the shoe an exclusive finish. A crisp white midsole meets a gum rubber outsole, grounding the design in timeless appeal.

Premium Goods x Nike Air Max 1

The Drop

With only 718 pairs produced, the number references Brooklyn’s area code, tying the shoe directly to Premium Goods’ roots. The Premium Goods x Nike Air Max 1 will release on July 18, 2025, exclusively through Premium Goods Brooklyn. Keep an eye on the Drop Date release calendar for any updates and more upcoming sneaker releases.

When will the Premium Goods x Nike Air Max 1 drop?

The pair will release on July 18, 2025, exclusively through Premium Goods Brooklyn.