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Nothing (The Brand You’ve Never Heard Of)
In a society saturated with perplexing technology that’s constantly evolving, it’s always a good idea to hold some space for Nothing. No, we haven’t lost the plot – we want you to know about the London-based tech pioneer that’s killing the game by keeping things impeccably uncomplicated. Designed with the ideology of crafting products that dismantle the barriers between people and technology, Nothing facilitates a space for authentic connection. Trailblazing past the conventions of what high-tech typically looks like, the brand drives a new perspective that’s truly a breath of fresh air.
The Journey So Far
The admirable journey of Nothing started back in 2020, founded by Forbes’ 30 Under 30 visionary, Carl Pei. After raising funding from like-minded investors and friends, the tech company announced its mission to the world. The following year brought much success for the brand, with the release of the ear (1) – an innovative offering of noise cancelling earphones and additional investment. Fun fact; the first round of community funding took less than a minute to raise (54 seconds if we’re being precise), making it the fastest project to surpass $1 million via crowdfunding in Europe. Yes, you did read that correctly. One million raised in a quarter of the time it’ll take you to read this article. If that doesn’t affirm the credibility of the company, then Nothing will.
Then, in 2022, came the launch of the Phone (1). Celebrated via live-stream, broadcasted by over two million, the release of Phone (1) led to a global explosion in brand awareness. Launching an entirely new model of phone in this day and age is definitely a ballsy move – and so far, it’s paying off. With a unique approach and distinctive aesthetic, Nothing have mastered the art of getting people talking without compromising their polished persona. This year, the brand launched the Phone (2), a premium offering adorned with Nothing OS 2.0. Accumulating their own community of supporters inside and outside of the tech realm, Nothing is continuously proving that the sky’s the limit.
Nothing Apparel | Dover Street Market
Now, the tech brand turns their sights to something you probably didn’t see coming. Launching a brand new apparel line debuted at none other than Dover Street Market, Nothing draws inspiration from classic factory wear with a capsule of caps, coats and more. As per each of the previous offerings, innovation lies at the heart of the collection, conceptualised alongside teenage engineering. Driven by the brand’s innovative technology hardware and unique identity, Nothing Apparel serves as the uniform for creative individuals. An exclusive selection of garments were made available to purchase in-store at DSM, but don’t worry, you’ll get another chance to cop. Patience is a virtue, and Nothing Apparel is definitely worth waiting for. Nothing has confirmed that limited online/Nothing Store Soho drops are in the works, so make sure you sign up for updates via the banner below…
Congratulations, you’ve now been initiated into the revolutionary realm of Nothing. Who knows what their next endeavour will bring. The minute we hear any news of a ‘Nothing Sneaker’, we’re calling dibs – just saying! Stay locked on our socials @thedropdate for the latest sneaker news & updates.
