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Back in Triple Black: On-Foot with the New Balance 990v4
The NEW BALANCE 990V4 looks just as strong in its third decade as it ever has. Firmly embedded with the quality, craftsmanship and performance that New Balance put into all their products, we took a pair onto the streets to see how they felt on-foot.
The 990 has a loyal following from New Balance fans, having set the standard in premium footwear when it released back in 1982. The almost folklore-ish story of how it was the first shoe to reach the $100 price point cemented its legacy, and it was largely proclaimed to be the most technical running shoe on the market. In terms of its appearance, the 990 is smart and uncomplicated, with premium cushioning and reliable stability underfoot. The current version is more breathable and utilises a lace keeper to hold the tongue in position, whilst the more streamlined ‘N’ logo looks contemporary but classic. In this slick triple black guise, the 990V4 looks better than ever, making it an excellent choice for anyone searching for something a bit special this summer.
The NEW BALANCE 990V4 is AVAILABLE NOW at NEW BALANCE. Get yours now by hitting the banner below.
