
The ADIDAS DAY ONE AW17 OUTDOOR COLLECTION puts the ‘great’ in ‘great outdoors’, and it’s coming soon.
Inspired by wilderness exploration, the new range is focussed on performance –Ā but it’s no slouch in the aesthetics department either. Which isĀ a breath of fresh air (no pun intended), since outdoors gear generallyĀ gets a bad repĀ for itsĀ associations with technicolour family-friendly hikingĀ garms.
The Day One AW17 Collection is based around a minimal, neutral colour palette thatĀ brings to mindĀ boulders and overcast skies, with rock surface patternsĀ and raised texturesĀ elevating a selection of outerwear, mid-layers and shoes. Climaproof footwear comes equipped with a GORE-TEX coating, while the outerwearĀ selection boasts Polartec insulation and waterproof construction. There are merino-blend base layer tees, wind pants with a water-repellent coating, and a teched-out utility pack to round things off.
TheĀ ADIDAS DAY ONE AW17 OUTDOOR COLLECTIONĀ is set to dropĀ this THURSDAY 23 NOVEMBER at 9:00AM GMT. Take a closer look below, and hit the banners to shop the drop once it goes live.


