The Kendrick Lamar x Reebok Club C 'Tonal Gum' Pack is Here

The Kendrick Lamar x Reebok Club C ‘Tonal Gum’ Pack is Here

January 31st, 2017

The KENDRICK LAMAR X REEBOK CLUB C ‘TONAL GUM’ PACK sees the popular and fruitful partnership between the rapper and brand continue to deliver quality drops.

The new pack will be available for both men and women; The Spring/Summer men’s Club C 85 Tonal Gum is a sleek, streamlined iteration of the classic on-court silhouette, while women are being treated to the Club C 85 Diamond pack, which kicks the shoe’s pared-back aesthetic up a notch by adding glitter accents. Let’s take a closer look at the men’s version…

The men’s Tonal Gum Pack will be available in five colourways – Collegiate Burgundy/Dark Red, Collegiate Navy/Night Navy, Hunter Green/Poplar Green, Lead/Black, Steel/Carbon-Gum – all with the uppers constructed from suede, tonal midsoles and a contrasting rubber gum outsole. The Club C 85 silhouette made its debut in, you guessed it, 1985 as a tennis court shoe, and has remained a low-key classic ever since. This fits with Kendrick Lamar’s dedication to authenticity and, as the rapper himself said, “The Club is one of my favorite sneakers. Clean, understated and beyond design. What the sneaker represents is important to me. Staying true to your roots and where you came from”. According to the brand, Reebok will continue to drop Club C sneaker silhouettes in 2017. In the meantime, check out the pictures of the Tonal Gum Pack and start thinking about which colourway to cop.

The KENDRICK LAMAR X REEBOK CLUB C ‘TONAL GUM’ PACK will drop WEDNESDAY 1 FEBRUARY and will be available at Reebok via the banner below.